NIRH shapes the national conversation about reproductive freedom, demystifying abortion and contraception and building the case for reproductive health equity.
NIRH’s messaging puts forward a proactive, affirmative vision for abortion access, and educates voters about the threats to their rights and health posed by attempts to push reproductive health care out of reach. By grounding reproductive freedom in the context of people’s lives, we show that support for abortion access and all forms of reproductive health care is a winning issue.
Our objective is to lay the fundamental groundwork required to pass and protect good policy. We engage in public opinion research, message testing, and public education campaigns to rally support for an affirmative view of reproductive freedom.