NIRH Messaging Toolkit, 2016

From 2015 – 2017, NIRH has conducted qualitative and quantitative research — including focus groups in ten states across the country and two nationwide polls — to harness voters’ latent support for abortion access.

This research found that voters are not aware of the trend of anti-abortion restrictions, and learning the details of those restrictions evokes significant motivation and anger to act.

NIRH used this data to create a messaging toolkit called “How to Turn Supporters of Abortion Access into Activists.”