Amplify Georgia Collaborative (Amplify) is a collective of seven BIPOC-led reproductive justice organizations and allies seeking to expand abortion access and reproductive health care in Georgia. In partnership with NIRH, Amplify will promote the Reproductive Freedom Act in cities outside of Atlanta that have wide representation of their primary base: Black people and other people of color, LGBTQ+ folks, young people, immigrants, and people of faith. NIRH and Amplify will create a message campaign based off of focus groups, where NIRH will assist in creating specific questions and scripts to highlight what motivates pro-abortion Georgians outside of the state capital and consequently develop a messaging framework to sway and recruit local constituents in support of the Reproductive Freedom Act.